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Your Trade,
Our Coaching
If you serve homeowners, we serve you, regardless of your trade.
Other Trades Marketing Coaching
Marketing & Business Coaching for the Trades
True North's core expertise is in HVAC, plumbing, electrical, and garage doors, but our coaching principles apply across every trade that serves homeowners. Whether you're in roofing, pest control, insulation, restoration, landscaping, or another home service vertical, the fundamentals are the same: better CSR conversion, stronger in-home sales, operational efficiency, and owner-level leadership.
We've worked with dozens of trades businesses outside our core four specialties. In every case, the same gaps appear: low booking rates, technicians not presenting options, owners trapped in day-to-day operations, and no systems to support scale.
The Process
How We Work
Trade Discovery
We start by learning your business deeply: your trade, your customer base, your revenue model, and the specific challenges that make your industry unique.
Adapted Coaching Plan
We take our proven home service frameworks and tailor them to your trade, building a roadmap with milestones that make sense for how your business actually works.
Partnership & Progress
Regular coaching sessions, team training, and accountability structures keep you moving forward, with adjustments made in real time as your business evolves.
Trade Discovery
We start by learning your business deeply: your trade, your customer base, your revenue model, and the specific challenges that make your industry unique.
Partnership & Progress
Regular coaching sessions, team training, and accountability structures keep you moving forward, with adjustments made in real time as your business evolves.
Adapted Coaching Plan
We take our proven home service frameworks and tailor them to your trade, building a roadmap with milestones that make sense for how your business actually works.
Before & After
This is what changes when you work with True North.
Before
- Relying on referrals and seasonality without a repeatable growth system
- Customer experience that's inconsistent from technician to technician
- No formal sales process, so jobs are won or lost by chance
- Owner doing the work of five people with no delegation system
- Revenue growth stalling because the business can't scale past the owner
- No way to measure what's working and what isn't
After True North
- A repeatable lead conversion system that works regardless of season
- Consistent customer experience driven by scripts and training
- A defined in-home sales process with measurable conversion rates
- Owner operating in their zone of genius with a capable team beneath them
- Systems and structure that allow the business to scale beyond its people
- Clear KPIs and dashboards that show exactly where the business stands
What You Get
What Our Coaching Adapts To Your Trade
Every home service company shares more than it differs. Our coaching addresses the universal growth levers (customer conversion, technician sales, operational efficiency, and leadership) adapted to the specific language, rhythm, and expectations of your trade.
- CSR training adapted to your specific service type and customer profile
- In-home sales process development for your trade's unique sales cycle
- Technician performance coaching tailored to your service delivery model
- Operational systems to support growth without chaos
- Owner and leadership development regardless of trade category
- KPI framework built around metrics that matter in your specific industry
The Business You Knew You Could Build
We work with home service business owners who are past the startup hustle and ready to build something that lasts. Whatever your trade, if you serve homeowners, the same growth levers apply. We help you create the structure, strategy, and support to reach the next level.
We've helped home service companies across trades:
- Build repeatable lead conversion systems that work year-round
- Develop in-home sales processes with measurable, consistent conversion rates
- Create CSR training programs that dramatically improve booking rates
- Build the operational infrastructure that lets the owner step back from the field
- Establish KPI frameworks that show exactly where the business stands and where to push
What the Discovery Call Is (And Why You Want One)
This is a real conversation with the sharpest coaching braintrust in the trades. We've worked with home service companies across dozens of verticals. Our team can spot operational breakdowns, financial blind spots, and sales leaks from a mile away. Within 30 minutes, we'll help you identify your biggest change-making lever, the one move that starts to shift everything.
You'll walk away with:
- A sharper understanding of what's holding you back
- A fresh perspective on how to lead your business forward
- Specific, grounded next steps you can act on immediately
Your "aha" moment is waiting—and the call's free. Go ahead and book it.
Book a Discovery Call
You'll work directly with one of our senior coaches to map out exactly where your business is leaking revenue, time, and momentum. In 30 minutes, you'll leave with a clearer picture of your biggest lever and a plan to pull it.
Book Your Discovery CallGot Questions
Questions About Working Together
Straight answers before you take the next step.
Do you only work with companies in this trade?
What size company do you typically work with?
Do you work with both residential and commercial contractors?
How long before I see results?
What if I've never worked with a business coach before?
Your Trade Is Our Next Challenge
We've helped home service businesses grow across dozens of trades, and odds are yours isn't as one-of-a-kind as it feels. Tell us about it and let's figure out where the biggest opportunities are hiding.
Ready to Find Your True North?
Stop guessing and start scaling. Our discovery call is 30 minutes of honest conversation—no slideshow, no hard sell—about where your business is and where it needs to go.
- ✓Real strategy for your business, not a sales pitch
- ✓Built for trades businesses doing $1M+
- ✓Limited spots available each quarter
- ✓100% free discovery call
