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Who We
Serve
We work exclusively with home service contractors, the people who keep America's homes running.
Why We're Different
Marketing & Business Coaching for Home Service Companies
Generic business coaching doesn't work for home service companies. Your sales cycles, seasonality, dispatch logistics, CSR workflows, and customer expectations are unlike any other industry. That's why True North works exclusively with trades businesses.
We understand your metrics, your margins, and your customers, because we've spent over a decade inside these businesses. Every framework we use was built for the trades, not borrowed from somewhere else.
What Every Trade Gets
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Trade-Specific Frameworks
Every coaching plan reflects the real rhythms, margins, and customer expectations of your specific trade.
Measurable Milestones
We define clear KPIs at the start of every engagement, like booking rates, average ticket, and conversion percentages, then hold you to them.
Scalable Systems
We help you build the operational infrastructure that lets you grow without burning out: hiring, training, dispatch, and leadership.
Select Your Trade
Every trade has its own coaching pathway. Find yours below.
Heating, Ventilation & Air Conditioning
HVAC
Most HVAC companies are leaving revenue on the table. Inconsistent booking rates, technicians who skip the service agreement conversation, and seasonal cash flow swings that keep owners up at night.
What We Work On
- Booking rate optimization that converts more inbound calls to confirmed, profitable jobs
- Service agreement systems that build recurring, weather-proof revenue
- Technician performance coaching to raise average ticket and earn lasting customer trust
Residential & Commercial Plumbing
Plumbing
Plumbing companies too often compete on price alone. That undercuts margins, attracts the wrong customers, and burns out technicians who feel like order-takers instead of trusted advisors.
What We Work On
- Average ticket growth through presenting options and premium service positioning
- Callback elimination systems that protect your reputation and margin
- CSR training to convert more calls, retain more customers, and generate referrals
Residential & Commercial Electrical
Electrical
Electrical sales cycles are longer, customers are more skeptical, and price resistance is high. Without the right frameworks, even great electricians lose jobs they should have won.
What We Work On
- Sales frameworks built specifically for the electrical sales cycle, from panel inspections to full rewires
- Presenting options strategies that reduce price resistance and close more premium work
- Multi-job closing techniques to capture the full scope of what a customer needs
Installation, Repair & Replacement
Garage Doors
Garage door companies see high call volume but low conversion. Technicians fix the broken spring and leave, missing the safety inspection, the maintenance plan, and the upgrade conversation entirely.
What We Work On
- Same-visit conversion coaching to present maintenance plans and replacements with confidence
- Safety inspection processes that build trust and surface real revenue opportunities
- Technician training that shifts the mindset from repair-and-run to advisor-for-life
Roofing, Pest Control, Restoration & More
Other Trades
Generic business coaching wasn't built for the trades. If you've sat through advice that didn't apply to your business, you already know the cost: wasted time, wasted money, and the same problems still unsolved.
What We Work On
- Custom KPI frameworks built around your trade's specific metrics and sales cycle
- Revenue and retention systems adapted from our proven HVAC, plumbing, and electrical playbooks
- Leadership and hiring coaching to build the team your growth stage actually requires
Got Questions
Who We Work With
Everything you need to know about whether we're the right fit.
Which trades do you specialize in?
What if my trade isn't listed?
Do you work with companies outside the US?
Is there a minimum revenue requirement?
How is this different from industry associations or trade groups?
Don't see your trade?
Let's Talk
If you're in the home service industry and serious about growth, we want to hear from you. Our coaching adapts to your trade.
Ready to Find Your True North?
Stop guessing and start scaling. Our discovery call is 30 minutes of honest conversation—no slideshow, no hard sell—about where your business is and where it needs to go.
- ✓Real strategy for your business, not a sales pitch
- ✓Built for trades businesses doing $1M+
- ✓Limited spots available each quarter
- ✓100% free discovery call
