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Coaching
That Moves You
Real coaching for real trades businesses, built on honesty, accountability, and results.
True North Strategies
Coaching
Three disciplines. One integrated system.
When Marketing, Sales, and Operations move together, home service businesses don't just grow. They scale with confidence.
Marketing
Build a local presence that drives inbound calls and keeps your pipeline full, without wasting budget on tactics that don't work for the trades.
Sales
Train your team to close at the point of decision, with integrity instead of pressure. Field-tested in HVAC, plumbing, and electrical.
Operations
Build the SOPs and systems that create consistent performance and give owners their time back.
The Process
How We Work
Discovery Call
An honest, no-pressure conversation about where your business is and where you want it to go.
Custom Roadmap
We build a coaching plan tailored to your trade, your team, and your specific growth goals.
Execute & Grow
We work alongside you in the trenches, holding you accountable every step of the way.
Discovery Call
An honest, no-pressure conversation about where your business is and where you want it to go.
Execute & Grow
We work alongside you in the trenches, holding you accountable every step of the way.
Custom Roadmap
We build a coaching plan tailored to your trade, your team, and your specific growth goals.
Marketing Coaching Coaching
Marketing Coaches
Your brand is your reputation at scale. Our marketing coaches help home service companies build a local presence that drives inbound calls, earns trust before the first contact, and keeps your pipeline full year-round, without wasting budget on tactics that don't work for the trades.
- Local SEO and Google Business Profile strategy
- Brand messaging that resonates with homeowners
- Seasonal campaign planning tied to your trade
Sales Coaching Coaching
Sales Coaches
In-home sales is a craft. Our sales coaches train technicians and comfort advisors to lead with value, build trust on the doorstep, and close at the point of decision, without pressure tactics that damage your reputation. Every framework is field-tested in HVAC, plumbing, and electrical environments.
- In-home presentation frameworks that convert
- Objection handling rooted in honesty
- Average ticket growth without upsell gimmicks
Operations Coaching Coaching
Operations Coaches
A business that runs on you is really just a job. Our operations coaches help home service companies build the SOPs, dispatch systems, and management structures that create consistent performance and give owners their time back.
- SOPs and workflows for every key role and process
- Dispatch efficiency and capacity planning
- Management accountability systems and KPI dashboards
Financing Coaching Coaching
Financing Coaches
The job isn't too expensive, the payment plan is missing. Our financing coaches teach technicians and comfort advisors to present monthly payment options as a normal part of every recommendation, while helping leadership choose the right lenders, lift approval rates, and track financing penetration, so you stop losing jobs to price.
- Payment framing that turns budget objections into a yes
- Lender selection and approval-rate strategy
- Financing penetration tracking tied to revenue
Ready to grow?
Get Connected
With Your Coach
Stop guessing at what's holding your business back. Our coaches will identify the gaps, build the plan, and stay with you until you see real results.
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Hembree Heating & Air Conditioning
“Partnering with Mckena and her team at True North has been one of the best business decisions I have ever made. For years I have struggled with marketing. I knew how to connect with people, but I did not know how to systemize our marketing efforts, much less control the costs! Mckena has brought stability and accountability to our marketing. And through that, has fundamentally made us a better business.”
Josh Hembree
Owner · Mobile, AL & Daphne, AL
The True North Difference
Why Top Trade Contractors
Choose True North
You didn't build your business on guesswork, so don't coach with it either. We bring trade-specific expertise, real accountability, and results you can measure on your P&L.
100% Trade Focused
We Only Work With The Trades
We don't touch tech startups, retail, or corporate clients. Every framework, script, and strategy we've built was designed for HVAC, plumbing, electrical, and garage door companies, and nothing else.
$40M+ Revenue Generated
Results You Can See on a P&L
We track booking rates, average tickets, close ratios, and revenue per tech, not vague "wins." Every engagement is tied to numbers that move your bottom line.
500+ Businesses Coached
Your Coach. Not a Consultant.
Consultants drop off a binder and disappear. We stay, with weekly check-ins, live call reviews, and real accountability that keeps you moving when motivation fades.
Got Questions
Frequently Asked Questions
Everything you want to know before taking the next step.
How long does a typical coaching engagement last?
Do you only work with certain trades?
What's the difference between your coaching departments?
How quickly will I see results?
Do you offer group coaching or only one-on-one?
What if I've tried coaching before and it didn't work?
Ready to Find Your True North?
Stop guessing and start scaling. Our discovery call is 30 minutes of honest conversation—no slideshow, no hard sell—about where your business is and where it needs to go.
- ✓Real strategy, not a sales pitch
- ✓Built for trades businesses doing $1M+
- ✓Limited spots available each quarter
- ✓100% free discovery call
