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Marketing
Coaching
Stop guessing at marketing. Start investing in what actually drives calls.
Marketing Coaching
Make Your Marketing Work.
Most home service companies spend on marketing without a strategy. They boost posts, run ads with no tracking, and change direction every quarter based on gut feel. The result is unpredictable call volume and the classic problem: you know half of it is working, you just can't prove which half.
True North marketing coaching helps you build a demand-generation strategy grounded in data, aligned to your trade's seasonal demand cycles, and designed to fill your board with real jobs, not just generate impressions.
Our Mission
Increase ROAS. Lower CAC.
Return on ad spend and cost per acquisition are the north star of everything we do in marketing coaching. Most home service companies advertise without ever measuring either. True North changes that by building the systems and measurement frameworks that move these numbers in the right direction.
The Process
How We Work
Discovery Call
An honest, no-pressure conversation about where your business is and where you want it to go.
Custom Roadmap
We build a coaching plan tailored to your trade, your team, and your specific growth goals.
Execute & Grow
We work alongside you in the trenches, holding you accountable every step of the way.
Discovery Call
An honest, no-pressure conversation about where your business is and where you want it to go.
Execute & Grow
We work alongside you in the trenches, holding you accountable every step of the way.
Custom Roadmap
We build a coaching plan tailored to your trade, your team, and your specific growth goals.
Your Coaching Team
Meet Your Coaches
McKena Harless
Marketing Coach
Marketing should not feel like throwing money into the wind and hoping the phone rings. Mckena Harless helps contractors build brands people remember, teams people can feel, and marketing that actually connects with the way the business runs day to day.
As the owner of True North Strategies and co-owner of Go Nuts Garage Door with her husband, Mckena knows the contractor world from the inside. She is a lifelong Texan, mama, wife, and follower of Christ who believes great marketing starts long before the ad goes live. It starts with your culture, your customer experience, your community, and the mindset of the person leading the company.
Specialties
- Community marketing
- Guerrilla marketing
- Brand experience
- Team culture
- Marketing and operations alignment
- Contractor mindset
Got Questions
Common Questions
Everything you want to know before getting started.
What does a typical coaching session look like?
Can I sign up for multiple coaching departments?
Do you coach remotely or in person?
How do you measure success?
Is there a minimum commitment?
Ready to Make Every Marketing Dollar Count?
You shouldn't need a marketing degree to know if your campaigns are working. Let's build a strategy you understand, control, and can actually measure.