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About
True North
A team of coaches who have lived the trades — and built the guidebook to prove it.
Our Philosophy
We Don't Do Generic
True North Strategies was built on a single conviction: home service companies deserve coaches who actually understand their world. Not consultants who swap the word "synergy" for "service call" and hand you the same corporate playbook they give everyone else. Coaches who have been in dispatch centers, on service calls, and in the financial trenches of a $2M HVAC company trying to figure out why the margins aren't there.
We built our methodology inside real trades businesses, refining what works, discarding what doesn't, and building systems that hold up under the pressure of a busy season. Every framework we teach has been field-tested. Every result we promise is one we've already delivered.
Our name says it all. True North isn't a destination. It's a direction. We help home service owners find theirs, and we walk alongside them every step of the way.
The People Behind the Work
Meet Your Coaches
Every coach on this team has lived the trades. We're not theorists.
Our coaches have worked dispatch boards, handled service calls, and built systems inside real home service companies. When they coach you, they're not guessing. They've already solved the problem you're facing.
- Founder-led, trades-only coaching team
- Every coach has field experience, not just certifications
- Specialists in CSR, sales, operations, and leadership
McKena Harless
Founder & Lead Coach
Tom Peregrino
Operational Coach
What We Stand For
How We Operate
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Honest Over Comfortable
We tell you what you need to hear, not what feels good. Real growth starts with an honest picture of where you are—flattering or not.
Results Over Theory
Every framework we use has been tested in real trades businesses. We don't teach from textbooks. We teach from the field.
Partnership Over Prescription
We don't hand you a playbook and disappear. We work alongside you, adjust in real time, and stay accountable to your outcomes.
Systems Over Heroics
Sustainable growth isn't built on hustle. It's built on systems. We help you build a business that runs without depending on any one person.
The Turning Point
This Is What Changes
Our clients don't just grow revenue. They change how they operate, how they lead, and how they live. These are the shifts we see happen consistently when a home service owner commits to the process.
- You stop being the bottleneck in your own business
- Your team performs consistently, not just when you're watching
- Revenue becomes predictable instead of seasonal and chaotic
- You make decisions from data instead of gut feeling
- Hiring stops feeling like gambling and starts feeling like a system
- You have time to work on the business, not just in it
Why True North
There are a lot of coaches. Here's what makes this one different.
Trades-Only Focus
Generic coaches serve every industry and adapt their material to yours.
Every True North framework was built specifically for home service companies: HVAC, plumbing, electrical, and garage doors.
Coaches Who've Done It
Many coaches teach from courses and certifications.
Our coaches have worked inside the businesses they coach: dispatch boards, service calls, CSR floors. They've lived the work.
Outcomes, Not Hours
Some coaching programs sell you a block of hours and call it done.
We define measurable outcomes at the start of every engagement and stay accountable to them. Your results are our report card.
Ready to Find Your True North?
Stop guessing and start scaling. Our discovery call is 30 minutes of honest conversation—no slideshow, no hard sell—about where your business is and where it needs to go.
- ✓An honest read on your business, not a sales pitch
- ✓Built for trades businesses doing $1M+
- ✓Limited spots available each quarter
- ✓100% free discovery call
