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Operations
Coaching
Build systems that run without you, and a team that can execute them.
Operations Coaching
A Business That Runs on Systems, Not Just You.
Most home service owners are the best operator in their company, and that's exactly the problem. When every decision runs through you, your business can't scale. Growth stalls, burnout sets in, and you're stuck fixing things instead of building them.
True North operations coaching helps you build the systems, processes, and team structures that let your business run at a high level whether you're in the office or not. From dispatch efficiency to job costing to management accountability, we build the operational foundation that turns a busy company into a scalable one.
We work directly with owners and operations managers to document workflows, establish KPIs, and implement the accountability structures that keep your team performing consistently, without you having to micromanage every detail.
What We Cover
Build Systems. Scale Confidently.
Operations coaching at True North starts with the foundation every scaling company needs: clear SOPs, smart dispatch logic, and a management structure that holds your team accountable, without you in the middle of every decision.
From job costing and gross margin analysis to tech stack optimization and KPI dashboards, we build the operational infrastructure that turns a chaotic company into a predictable, profitable one.
The Process
How We Work
Discovery Call
An honest, no-pressure conversation about where your business is and where you want it to go.
Custom Roadmap
We build a coaching plan tailored to your trade, your team, and your specific growth goals.
Execute & Grow
We work alongside you in the trenches, holding you accountable every step of the way.
Discovery Call
An honest, no-pressure conversation about where your business is and where you want it to go.
Execute & Grow
We work alongside you in the trenches, holding you accountable every step of the way.
Custom Roadmap
We build a coaching plan tailored to your trade, your team, and your specific growth goals.
Your Coaching Team
Meet Your Coaches
Tom Peregrino
Operational Coach
Before you spend another dollar chasing leads, Tom Peregrino wants to know what is really happening inside your company. Because most contractors do not have a marketing problem first. They have an operations, leadership, culture, or people problem hiding underneath the surface.
With more than 20 years in the contractor industry and experience as the former President of Service Nation Alliance, the largest best practice group in the United States, Tom has seen what separates the companies that survive from the ones that scale. Known as "Pops" to his grandkids, and usually up for a tennis match or adventure with his wife, Tom brings wisdom, psychology, and straight-talk coaching to help contractors become leaders their teams would run through walls for.
Specialties
- Operational excellence
- Leadership development
- Contractor psychology
- Healthy company culture
- Team buy-in
- Reducing dependence on expensive marketing
Bufford Martin
Operational Coach
If every decision, problem, call, and fire has to run through the owner, the business is not operating. It is surviving. Bufford Martin helps contractors build the systems, structure, and accountability they need to stop living in chaos and start running a company that can win without wearing everyone out.
Bufford built and sold a successful, profitable HVAC business alongside his wife, Kim, so his coaching is rooted in real-world contractor experience, not theory. Now, he is focused on helping contractors tighten their operations, strengthen their teams, and build businesses that are efficient, profitable, and easier to lead. When he is not helping contractors kill it, you can usually find him on an adventure or spending time with his grandkids.
Specialties
- Operational efficiency
- Strong systems
- Team accountability
- Contractor leadership
- Scaling without chaos
- Real-world HVAC business experience
Got Questions
Common Questions
Everything you want to know before getting started.
What does a typical coaching session look like?
Can I sign up for multiple coaching departments?
Do you coach remotely or in person?
How do you measure success?
Is there a minimum commitment?
Ready to Build a Business That Runs Without You?
The best time to build systems was a year ago. The second-best time is now. Let's map out what's missing in your operation and build the infrastructure for real, scalable growth.